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How to Ensure Longevity in Your Relationship with Clients

Posted By ABPMP International, Tuesday, July 11, 2017

In business, it is vital to establish a relationship with your clients. However, it is even more important to make sure that these relationships are maintained. The National Association of Small Businesses conducted a survey that explored the concerns of American small business owners in 2015. They found that one of the most popular examples of a challenge to the future growth and survival of businesses was in the decline of customer spending. Indeed, it is common for small businesses to struggle when trying to establish themselves for the long-term. One way to avoid this struggle is through building strong ties between your business and your clients. It is important that this is done cost-effectively, and that money is not thrown away on customer outreach attempts that fall flat. Here are three ways in which you can ensure longevity in your relationship with clients.

Presentation folders

Promoting your business to clients, along with keeping them updated, is a key element of maintaining a strong relationship. Whilst many businesses opt for a door drop marketing strategy, this will do little to help you stand out from the rest. Indeed, you will likely find that your company’s information is at best given a cursory glance, and at worst tossed in the trash. A solution can be found in a4 presentation folders. These folders can be distributed to clients for them to read through at their leisure. Instead of inundating your clients with random resources, all your businesses’ information will be presented as one. This elegant solution will ensure that both your prospective, and existing clients, feel valued because it will appear as though you have taken the time to collate and present the information for them. However, this can all be done through the service, right down to the creasing, folding, and gluing. 

Create a mailing list

It is important to make sure that your clients do not forget about you and your business. Therefore, it makes sense to reach out to them on a number of platforms. Ryan Pinkman wrote for Forbes that “People do business with people they know, like, and trust. Email gives you the ability to build credibility with your audience by sharing helpful and informative content”. Furthermore, by utilizing a combination of physical and digital marketing strategies, you can show that your business operates on multiple levels. You will be demonstrating that you are progressive enough to use online platforms, but dedicated enough to engage with clients on a more personal level.

Promote customer feedback

Some businesses view customer feedback as a hassle, others tolerate it as a necessary evil. However, to maintain your client relationships, you must make sure it is clear just how much you value and even encourage customer feedback. Of course, there are the obvious routes of obtaining this information, but why not go the extra mile? You can hold a live chat feedback session where clients are invited to join in a conversational exploration of your business’s strengths and weaknesses. You could also offer guarantees based on the satisfaction of your clients; for instance, updating your return policies to reflect a genuine concern for customer satisfaction. Even taking the time to write a well-worded letter of response can make all the difference.

Updated on June 21, 2017

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