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How to Automate Your Online Business in 5 Easy Steps

Posted By Justin Borden, Monday, November 27, 2017
Updated: Friday, December 1, 2017

It goes without saying that all business owners want to profit from their ventures. However, not all of them realize that stepping away from the frontline and automating their processes is the fasted, most effective way to ensure growth. Although a hands-on approach is admirable, there’s only so much you can do in a day, but there is no limit to what technology can achieve on your behalf. 

 

Automation is a sustainable way to scale and grow your business, and it’s easier to implement for online companies than those with a physical presence. To help you get started, here are five ways your online business can embrace automation.

 

Automate your Website

In today’s increasingly digital world, your website needs to be your most powerful marketing tool. It should be able to handle all the traffic that comes in, convert visitors into buyers and be optimized for search engines. However, even well-managed websites need maintenance, so it’s best to use a website host who can provide security, technical support, and automatic updates.

 

Automate Your Data

Rather than relying on surveys and polls to provide customer feedback, automate the data collection process by using analytics software. Google Analytics is a free data tool that will tell you which areas of your site are attracting the most traffic, how many of your site visitors are converted into buyers, and how well your site is performing overall. If you’re looking for a more robust and comprehensive framework, a centralized dashboard like Cyfe monitors numbers across many different channels, including social media, support, sales, marketing, finance and more.

 

Automate Your Payments

You can automate your payments using a payment gateway that acts as a go-between from customer to merchant by sharing encrypted information with the bank issuer. Look online for a payment service provider that offers a payment gateway that will secure your customer’s data and make sure the transaction goes through. Make sure the provider you choose can integrate with your current system, and that the software will help you collect and manage your payments automatically.

 

Automate Social Media

All business owners understand the importance of harnessing social media as a marketing tool, but many don’t have the time to post regular updates. However, by using a tool like Hootsuite or Buffer for Business, you can follow users, unfollow users and say thank-you automatically. You can also schedule future posts and link all of your profiles together. You will still need to post replies and engage with your followers in real time, but automating other processes takes some of the pressure off.

 

Automate Your Emails

If email marketing is part of your strategy, you can automate your RSS-to-email campaigns and push messages to your website’s visitors using a service provider like MailChimp or Vero. According to Experian, transactional emails have eight times more opens and clicks than any other type of email and can generate six times more revenue.

 

So, investing in automated solutions for your email marketing, social media and website data could save you time and resources, all while attracting repeat customers and increasing your revenue.

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