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How SEO Uses Tools to Manage Multiple Projects at Once

Posted By Administration, Tuesday, November 28, 2017

Managing the search engine optimisation for one website or a portfolio of sites takes the kind of organised processes and management that most amateurs miss not realising there were so many moving parts. People often make the mistake of thinking that ranking websites in Google is simple, doesn’t take much time and lacks sophistication. In fact, the opposite is true.

Multiple software tools, project management systems and organised lists are all used to keep track of what’s been done, what’s currently being worked on, and what needs to be addressed in the future. There are also the regular or occasional times where the ball cannot be dropped, like remembering to renew the domain and update the registration information when it becomes inaccurate, to avoid losing the domain registration altogether.

Competitor Research

Researching competitors is a complex task that involves using one or more tools to gather information on them and another tool to keep track of the information being collected. SEO tools from Moz to AHRefs provide access to the backlink information and current ranking position that competitors’ hold for different popular search terms.

A spreadsheet created in Excel, Google Docs can track each search term. The relative positions of each site ranking for a term are entered into the document, along with data points like the number of inbound links, their Domain Authority according to Moz, and other information that’s useful in determining whether their position can be beaten.

Tracking Progress on a Project

One way to look at a website you own is to track information about each page and post on the site. Details like the word count, whether it’s commercial or non-commercial, its targeted and secondary keywords, inbound links and social likes, expected monthly traffic volume, and actual traffic for the previous month, are all factors worth tracking.

A company that specialises in SEO like Click Intelligence looks at many of these factors to track the performance of individual pages and posts against goals to see how they’re doing. Spreadsheets are often a good ad-hoc way to keep a record of this data while minimising the time spent updating the spreadsheet, allowing more time performing SEO services to improve the results.

SEO Outreach

The SEO practitioner uses multiple sources to build up a list of likely websites that may be willing to publish a guest post on their behalf. Proving valuable content in exchange for a link back to the respective website is a key way to bring like-minded audiences together. Online SaaS tools like Hunter.io make finding the email addresses of website owners easier than it would otherwise be. Alternatively, hunting for details manually through Google and social media accounts still works, but it’s incredibly time-consuming to do. Using software tools streamlines the whole process and provides access to hundreds or thousands of good potential contacts.

If you want to manage one or more websites well from an SEO perspective, utilizing multiple software tools will help you to streamline the processes and limit the time it takes to conduct SEO campaigns. Without the software, sites wouldn’t rank anywhere near as highly for targeted search terms, which would lead to fewer leads and lower sales for the business.

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