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Best SEO Strategies for 2018 and Beyond

Posted By Administration, Tuesday, November 28, 2017

Ranking a website in Google and keeping it there is no mean feat. There are many pitfalls for entrepreneurs, established companies, and smaller site owners wanting to harness the business opportunities present with the internet to increase their sales.

What makes it more challenging to drive fresh traffic to your site is that search engine optimization – which helps a website achieve and keep a higher-ranking position with the prominent search engines – is an ever-changing landscape. It certainly keeps everyone on their toes with frequently altered best practices, new cutting-edge strategies and actions to avoid in the coming year.

Let’s look at a few of the best SEO strategies for 2018 and beyond.

Avoiding the Over-Optimization Trap

Whether you are creating a new website or improving an existing one, the risk of over-optimizing each page and post is very real. For instance, a review of a product can use the product name as one of the sub-headings, but it shouldn’t be overused in the body of the article copy. When a related search term is sprinkled around too liberally it appears like it’s been done to sway Google into ranking the page higher for that term. Doing so was a workable strategy before, but it now sets off alarm bells.

It is a good idea to bold or use italics for emphasis with certain words and phrases to draw the reader’s attention, but doing so only on product names looks suspicious. When performing on-page optimization, aim for what will help the reader within understanding the layout, text emphasis to highlight points of importance, and so on. You’ll still get to include keywords and phrases that way, but it will be done naturally and won’t risk raising the ire of Google in the process.

Check Your Backlink Profile Regularly

Negative SEO where a competitor deliberately places links from another website pointing to your own using keywords that are unsavory or spell trouble is a common strategy that still sometimes works. There are tools from AHRefs.com that help check the new links which point to your site, so a report can be run off to verify what’s going on behind your back.

A company like clickintelligence.com has a team who are experts in this area. They can monitor your backlink profile for problems and then devise a strategy to resolve the issue for you before it gets the site penalized. Google has its own disavow backlinks tool, but you need to know what links to disavow in the first place, which is where a steady, knowledgeable hand is needed to lead the way.

Aim for Longer, More Frequent Content

Research has demonstrated that longer content ranks better than shorter content, with the exception of pithy 100-250-word content that is mostly displayed in slideshows with a caption below it. When examining the top 10 ranking positions for popular searches, it’s notable that the typical high-ranking page or post is 1,500-2,500 words long. The benefit of longer content peaks at about 2,000 words in most cases.

Not every topic deserves a longer piece of content. However, when covering a major topic, you’ll certainly want a 1,500-2,500-word piece to be published to cover it fully and well. Posting frequency has also been shown to work well in some niches. To have the best chance of securing more links to the article, social shares as well, and a better position for related search terms, posting often with longer articles is best.

Ranking better in Google in 2018 using successful SEO strategies is as much about not doing too much wrong as it is about doing what they will love. Avoiding the big mistakes is probably the most important things, but for top-tier performance, you have to go the extra mile with due diligence and longer, higher-value content.

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