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The Benefits of Choosing A Career That’s Based Online

Posted By Justin Borden, Friday, December 1, 2017
Updated: Friday, December 1, 2017

More and more people are realizing the benefits of choosing a career path that is based online. From trading to development and design, there are a range of alternatives and career options to meet with your skillset and interests. There’s never been a better time to investigate an online career path.

As corporations struggle to deal with international political developments and changing financial markets, a career that’s based online provides some level of security in today’s increasingly digitalized world. Not to mention the opportunities for progression are much better than in a conventional office based position. So if you dream of choosing a career that’s based online, then why not make this a reality?

Creative and technical

Believe it or not, any career that’s based online will require a healthy dose of both technical knowledge and creativity in equal measure. While more technical positions often follow the same pattern day-in day-out, if you pursue web development for example, then you will have the opportunity to work on a variety of creative projects and with a variety of clients. The combination of analytical and logical thought with the ability to test and explore new opportunities and challenges makes an online career truly rewarding if you enjoy pursuing new targets or get easily bored.

The pay is good

Choosing an online career path instantly bumps you up into a whole new salary bracket. Plus, you don’t even have to attend university in some cases. Skills such as coding can be learnt online in forums, and employers will also consider applications from individuals who haven’t attended grad school providing you have the right skillset needed. Unlike your peers, you can expect to start on a healthy salary, and the opportunities for progression will increase if you are willing to learn. A better lifestyle means you can treat yourself too, with sites such as www.ticketsales.com offering a range of tickets to US sports events. So if you dream of one day attending the Super Bowl, then your wish could come true sooner than you might think.

Work all over the world

One of the obvious benefits of choosing a career that’s based online is that you can work from quite literally anywhere. From a remote island to the comfort of your own bedroom, many web-based positions don’t require you to work office hours. Not to mention that your potential career path has a lot more freedom too. You could even consider working in Japan or India where online business is booming. So if you want to travel the world doing a job that you love, then make sure to consider a career online.

If you fancy a career that will keep you engaged and doesn’t require you to be stuck in an office all day, then an online career could be the dream job for you. If you are both technical and creative, and love learning new skills then you won’t be disappointed. Not to mention you can take your new-found interest all over the world. So what’s stopping you from applying?

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Best SEO Strategies for 2018 and Beyond

Posted By Administration, Tuesday, November 28, 2017

Ranking a website in Google and keeping it there is no mean feat. There are many pitfalls for entrepreneurs, established companies, and smaller site owners wanting to harness the business opportunities present with the internet to increase their sales.

What makes it more challenging to drive fresh traffic to your site is that search engine optimization – which helps a website achieve and keep a higher-ranking position with the prominent search engines – is an ever-changing landscape. It certainly keeps everyone on their toes with frequently altered best practices, new cutting-edge strategies and actions to avoid in the coming year.

Let’s look at a few of the best SEO strategies for 2018 and beyond.

Avoiding the Over-Optimization Trap

Whether you are creating a new website or improving an existing one, the risk of over-optimizing each page and post is very real. For instance, a review of a product can use the product name as one of the sub-headings, but it shouldn’t be overused in the body of the article copy. When a related search term is sprinkled around too liberally it appears like it’s been done to sway Google into ranking the page higher for that term. Doing so was a workable strategy before, but it now sets off alarm bells.

It is a good idea to bold or use italics for emphasis with certain words and phrases to draw the reader’s attention, but doing so only on product names looks suspicious. When performing on-page optimization, aim for what will help the reader within understanding the layout, text emphasis to highlight points of importance, and so on. You’ll still get to include keywords and phrases that way, but it will be done naturally and won’t risk raising the ire of Google in the process.

Check Your Backlink Profile Regularly

Negative SEO where a competitor deliberately places links from another website pointing to your own using keywords that are unsavory or spell trouble is a common strategy that still sometimes works. There are tools from AHRefs.com that help check the new links which point to your site, so a report can be run off to verify what’s going on behind your back.

A company like clickintelligence.com has a team who are experts in this area. They can monitor your backlink profile for problems and then devise a strategy to resolve the issue for you before it gets the site penalized. Google has its own disavow backlinks tool, but you need to know what links to disavow in the first place, which is where a steady, knowledgeable hand is needed to lead the way.

Aim for Longer, More Frequent Content

Research has demonstrated that longer content ranks better than shorter content, with the exception of pithy 100-250-word content that is mostly displayed in slideshows with a caption below it. When examining the top 10 ranking positions for popular searches, it’s notable that the typical high-ranking page or post is 1,500-2,500 words long. The benefit of longer content peaks at about 2,000 words in most cases.

Not every topic deserves a longer piece of content. However, when covering a major topic, you’ll certainly want a 1,500-2,500-word piece to be published to cover it fully and well. Posting frequency has also been shown to work well in some niches. To have the best chance of securing more links to the article, social shares as well, and a better position for related search terms, posting often with longer articles is best.

Ranking better in Google in 2018 using successful SEO strategies is as much about not doing too much wrong as it is about doing what they will love. Avoiding the big mistakes is probably the most important things, but for top-tier performance, you have to go the extra mile with due diligence and longer, higher-value content.

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How SEO Uses Tools to Manage Multiple Projects at Once

Posted By Administration, Tuesday, November 28, 2017

Managing the search engine optimisation for one website or a portfolio of sites takes the kind of organised processes and management that most amateurs miss not realising there were so many moving parts. People often make the mistake of thinking that ranking websites in Google is simple, doesn’t take much time and lacks sophistication. In fact, the opposite is true.

Multiple software tools, project management systems and organised lists are all used to keep track of what’s been done, what’s currently being worked on, and what needs to be addressed in the future. There are also the regular or occasional times where the ball cannot be dropped, like remembering to renew the domain and update the registration information when it becomes inaccurate, to avoid losing the domain registration altogether.

Competitor Research

Researching competitors is a complex task that involves using one or more tools to gather information on them and another tool to keep track of the information being collected. SEO tools from Moz to AHRefs provide access to the backlink information and current ranking position that competitors’ hold for different popular search terms.

A spreadsheet created in Excel, Google Docs can track each search term. The relative positions of each site ranking for a term are entered into the document, along with data points like the number of inbound links, their Domain Authority according to Moz, and other information that’s useful in determining whether their position can be beaten.

Tracking Progress on a Project

One way to look at a website you own is to track information about each page and post on the site. Details like the word count, whether it’s commercial or non-commercial, its targeted and secondary keywords, inbound links and social likes, expected monthly traffic volume, and actual traffic for the previous month, are all factors worth tracking.

A company that specialises in SEO like Click Intelligence looks at many of these factors to track the performance of individual pages and posts against goals to see how they’re doing. Spreadsheets are often a good ad-hoc way to keep a record of this data while minimising the time spent updating the spreadsheet, allowing more time performing SEO services to improve the results.

SEO Outreach

The SEO practitioner uses multiple sources to build up a list of likely websites that may be willing to publish a guest post on their behalf. Proving valuable content in exchange for a link back to the respective website is a key way to bring like-minded audiences together. Online SaaS tools like Hunter.io make finding the email addresses of website owners easier than it would otherwise be. Alternatively, hunting for details manually through Google and social media accounts still works, but it’s incredibly time-consuming to do. Using software tools streamlines the whole process and provides access to hundreds or thousands of good potential contacts.

If you want to manage one or more websites well from an SEO perspective, utilizing multiple software tools will help you to streamline the processes and limit the time it takes to conduct SEO campaigns. Without the software, sites wouldn’t rank anywhere near as highly for targeted search terms, which would lead to fewer leads and lower sales for the business.

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How to Automate Your Online Business in 5 Easy Steps

Posted By Justin Borden, Monday, November 27, 2017
Updated: Friday, December 1, 2017

It goes without saying that all business owners want to profit from their ventures. However, not all of them realize that stepping away from the frontline and automating their processes is the fasted, most effective way to ensure growth. Although a hands-on approach is admirable, there’s only so much you can do in a day, but there is no limit to what technology can achieve on your behalf. 

 

Automation is a sustainable way to scale and grow your business, and it’s easier to implement for online companies than those with a physical presence. To help you get started, here are five ways your online business can embrace automation.

 

Automate your Website

In today’s increasingly digital world, your website needs to be your most powerful marketing tool. It should be able to handle all the traffic that comes in, convert visitors into buyers and be optimized for search engines. However, even well-managed websites need maintenance, so it’s best to use a website host who can provide security, technical support, and automatic updates.

 

Automate Your Data

Rather than relying on surveys and polls to provide customer feedback, automate the data collection process by using analytics software. Google Analytics is a free data tool that will tell you which areas of your site are attracting the most traffic, how many of your site visitors are converted into buyers, and how well your site is performing overall. If you’re looking for a more robust and comprehensive framework, a centralized dashboard like Cyfe monitors numbers across many different channels, including social media, support, sales, marketing, finance and more.

 

Automate Your Payments

You can automate your payments using a payment gateway that acts as a go-between from customer to merchant by sharing encrypted information with the bank issuer. Look online for a payment service provider that offers a payment gateway that will secure your customer’s data and make sure the transaction goes through. Make sure the provider you choose can integrate with your current system, and that the software will help you collect and manage your payments automatically.

 

Automate Social Media

All business owners understand the importance of harnessing social media as a marketing tool, but many don’t have the time to post regular updates. However, by using a tool like Hootsuite or Buffer for Business, you can follow users, unfollow users and say thank-you automatically. You can also schedule future posts and link all of your profiles together. You will still need to post replies and engage with your followers in real time, but automating other processes takes some of the pressure off.

 

Automate Your Emails

If email marketing is part of your strategy, you can automate your RSS-to-email campaigns and push messages to your website’s visitors using a service provider like MailChimp or Vero. According to Experian, transactional emails have eight times more opens and clicks than any other type of email and can generate six times more revenue.

 

So, investing in automated solutions for your email marketing, social media and website data could save you time and resources, all while attracting repeat customers and increasing your revenue.

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The Role of Accounting Experts in Business Process Design

Posted By Administration, Wednesday, November 22, 2017

Good business process design requires a lot of things. In order to be efficient and fit for purpose, a process should be built in consultation with key stakeholders, and subject matter experts.

As such, a finance and accounting expert, such as someone who has a masters in accountancy, can be a valuable person to involve in process design, whether it be your financial director, a senior member of your accounting team or an external consultant.

Here is why the input of someone who is qualified and knowledgeable in accounting is a great asset in designing new processes for your company.

Financial Logistics

Almost all processes have a financial component somewhere – even if it is higher up in the network of processes under discussion. However, within a business, people tend to think of the movement of money only in budgetary terms, leaving only the financial people and to some extent the admin team to worry about how invoices get paid, money gets received and purchases are made.

Of course, the logistical aspects of a company's finances are important in processes, because the flow of money in and out of the business has to happen in practice, not just on paper! An accounting expert who has done a masters in accounting will be very familiar with the process options that could be applied in given situations, and can also spot where a process design may have logistical flaws or bottlenecks.

Compliance

Compliance is another part of a successful process design, and there are several elements of this. Legal and regulatory compliance will depend on your industry and region, and will also require you to have other experts to consult with, however financial compliance is important in every industry.

Financial compliance is something an accounting specialist will know all about, and will ensure that any processes that relate to money will be fit to pass an audit.

Roles and Responsibilities

If you have an internal accounting team (rather than using a consultancy or other third party), then your processes will need to account for the roles and responsibilities within that department. While other managers may have some idea of this, only someone who is in that team at a senior level can really verify which roles within their department should be responsible and accountable for parts of the process in hand.

Even if you use a third party to deal with your accounting, the liaison between your company and theirs, and how you interact will form part of your processes and so this is something that will need to be visited in your process design.

As with other major business functions, it is very difficult to design processes for a medium or larger company without serious involvement from someone on the accounting side.

Even for small businesses, engaging an accountancy specialist to review things like logistics and, most importantly, compliance, can make the difference between an efficient and manageable process and one with holes that will cause issues later on.

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