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How Tiny Marketing Campaigns Can Produce Major Results

Posted By Administration, Friday, December 15, 2017

Small businesses and brands rely on a variety of strategies to ensure their budgets can facilitate profitability. Without the added resources that many large companies enjoy, pinching every penny is crucial in improving bottom lines while also expanding reach into new audiences. Nevertheless, even with the most efficient strategies, small businesses face challenges in this regard.

The world of marketing remains one of the great equalizers for businesses of all shapes and sizes, with a variety of relatively new techniques accelerating that trend. Any small business or company on a tight budget wants to use the most effective marketing campaigns possible: which ones work best?

Let's answer that question by looking at some highly-effective strategies that can be incorporated into any small-scale marketing campaign in the future.

On-Demand Marketing Assistance

In the past, finding marketing firms and agencies that could help small businesses was rare. Most firms relied on big clients and big budgets to make the magic happen, relegating small businesses to DIY marketing strategies.

However, the internet has made it possible for even the smallest of businesses to adequately target individuals with the assistance of marketing professionals. Agencies such as pride themselves on serving small and local-based businesses, providing marketing campaigns and strategies that can be effective even when small budgets are the name of the game.

The Power of Social Media

One of the biggest marketing revolutions of the past 20 years definitely comes from the power of social media. As brands can more effectively reach and connect with their followers from all over the world, social media networks have risen to the challenge of giving brands an ability to pipe their messaging directly to interested parties.

Ultimately, even the smallest of brands can deploy ad campaigns on sites such as Facebook for pennies on the dollar in comparison to traditional advertising campaigns. This means that reaching those who value your input, appreciate your products or otherwise have a need for your services can be more effectively targeted. As such, many brands have dedicated all of their marketing budgets to social media campaigns that can yield huge returns on investments when done properly.

How Email Marketing Amplifies Brand Power

Another excellent form of marketing that small businesses and brands can utilize is email marketing. With this form of marketing, you're targeting only those who have demonstrated prior interest in the brand. While this method can take time and patience to build (after all, you have to first collect the subscriptions and email addresses to target these individuals), it produces one of the best returns on investment you can imagine.

Many brands report email open rates as high as 30%, meaning that nearly one-in-three people who receive your email actually open it. Considering that email marketing in small scale generally tends to be free – and very affordable when targeting large numbers – it is arguably the most cost-effective form of marketing available.


While small businesses may not have the budgets and followings of larger entities, they can still make marketing work for them. Through the use of firms dedicated to helping small businesses, email marketing campaigns and advanced social media strategies, any brand can adequately reach out to and convert audiences based on their exact interests and desires.

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