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The Top Marketing Trends to Utilize in 2018

Posted By Administration, Monday, February 26, 2018

If you want to gain an edge over your competitors in 2018, you must look for creative ways to market your brand. However, to gain this edge, you must routinely take time out from your busy schedule to identify and execute the most effective marketing techniques to promote your business. By auditing your business, you’re finding ways to improve, and integrate the top marketing trends to utilize in 2018.

Video Marketing

If you want to engage your audience online, you must invest your time and money into video marketing. 81% of companies are currently using the tool to promote their business and connect with their target demographic. Studies have also found that 72% of people would rather watch a video to learn more about a product or service, which is why you should turn to a reputable digital video production company, such as

Live Video Streaming

Live video has recently become a popular feature across multiple social media platforms, such as Instagram and Facebook. Rather than using the channels to simply post text and pictures, you can utilize the power of live streaming to connect with your audience in real-time. It is one marketing tactic you should seriously consider, as it currently accounts for two-thirds of all internet traffic – and this figure is expected to reach 82% by 2020. Studies have also identified that 80% of consumers would rather watch a live stream from a brand over reading a blog.

Micro Influencing

Most brands will be aware of influencer marketing, which requires companies to form professional relationships with high-profile social media members, who are paid to promote the brand’s products on their personal profiles. It is an effective strategy that has been utilized by countless companies across the globe. People who have approximately 1 million followers will, therefore, be deemed as influencers.

Yet micro-influencing can potentially transform your business for the better in 2018 and beyond. Micro influencers commonly have between 1-100k followers, and their smaller following makes them more relatable to their audience so that they can be a powerful marketing tool for your business. Many people may also doubt celebrities with millions of followers when they promote products, so they might be less likely to invest in their recommended item. Micro influencing, therefore, makes it easier to effectively market an item to an audience, as their followers will trust in their recommendation. What’s more, micro influencers are much more affordable in comparison to popular influencer marketers, as a post may cost between $250-$500 and/or a free product.

Consumer Personalization

Do you want to increase both sales and engagement? You must strive to deliver a personalized shopping experience. According to one study, 75% of consumers stated they preferred a retailer that uses personalization to enhance the customer experience. To create customized experiences, you should encourage your customers to create a profile on your website or mobile app. You can then promote offers or products based on their previous purchases and browsing history, so you will only promote relevant content to complement their wants and needs.

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