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How to Successfully Rebrand Your Company and Why

Posted By Administration, Friday, March 23, 2018

Choosing to rebrand your company is a big step because you are changing something that makes your company recognizable to its customers. However, there can be good reasons why you would think a change would be necessary. Rebranding isn’t as easy as it might seem though, it’s more than just changing your logo and design. To make your rebranding a success, follow these simple steps.

Is It Time to Rebrand?

Before you decide to rebrand your company, you need to think about if (and, in turn, why) you need to do so. Just because you have had the same brand for many years, doesn’t automatically mean you need a change. In fact, for big companies, their recognizable design gives them stature and trust with their customers. If, however, you have noticed that you aren’t reaching your target audience, or that your customers are ignoring you, then rebranding could be a good way of putting you back in the spotlight. You need to remember though, that changing your companies brand might not be enough.

Make Brand Promises

The first step in the process is to think about your brand and what it means to your customers. You need to discover what you want your customers to feel about your brand and what you want them to expect. For example, do you want your customers to think quality when seeing your brand, or are you aiming for low cost? Gather a few trusted employees and have a brainstorming session, look at everything your brand stands for, and what you need to do to make your customers feel the same way.

Get Customer Feedback

To find out why your customers are not engaging with your company, you need to ask them. Run a survey and an email campaign to find out what your customers like and dislike about your company. Many big organizations will often do customer surveys; some also offer a reward for their customer's opinions. When you have all the feedback, take some time to look through it all and figure out what’s working and what needs changing.

Develop a Brand Purpose

Customers use a company because it serves a purpose for them or solves a problem. You need to create that same purpose in your brand. Tell your customers what you can do for them and why your company is better than the competition. It could be that your company is higher quality or offers more value. Whatever the message is, your customers and your staff need to believe it.

Be Consistent

Once you have decided to start rebranding, make sure you are consistent across your company. It is important to change all your old branding over to the new design. If you have your new brand on your social media but not your website; then customers will get confused. Spend some time with Canadian web designers to hone your new brand and make your website the centerpiece of the company.

By listening to your customers and being decisive, you can get your company back in the public eye.

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