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Why Hire a Writer

Posted By Administration, Tuesday, April 24, 2018

No matter what your business, the written word is not dead. Unfortunately, many online businesses cast aside the importance of well-written blogs, carefully curated product descriptions and engaging Facebook posts because they think that their product, brand, or service can sell on its merits alone. This is often not the case and the length to which businesses can benefit from the services of a professional writer are staggering.

#1: Why Should I Hire a Writer?

Written content is inescapable – no matter where you go on the internet, you are going to see it. On social media, websites, company blogs and even YouTube videos there is a huge impact from professionally written content and scripts. To keep up with the latest trends in digital and content marketing, your business must be regularly publishing content which is engaging, valuable and consistent. It is for these very reasons why it truly does pay to have a dedicated writer or two in your contacts list who you can call upon when you need fresh content.

There are many different types of writer available and every single niche you can think of will be covered by at least one writer. If you are looking for a freelancer to complete work on an ad hoc basis, there are websites such as Freelancer. If you would like to bring somebody in-house, an agency such as Your Content Shop may be your best shout.

#2: Writing is a Skill

You may think that most people have what it takes to be a good writer, however, that simply is not true. Writing is a true skill which takes years of practical experience to get to a professional level. Unless you are running some form of writing agency yourself, chances are that you will need to rely on a professional writer to produce your brand’s written content. It is nothing to be ashamed of - you do and focus on what you are good at, running your business; leave the writing to the professionals. 

#3: Things to Look For

When you are considering an individual writer or writing agency, there are a few things you should be looking out for. Whilst a college education is indicative of skill, it is not a necessity; most freelance writers are not educated to this level.

Prioritize a good portfolio and practical experience over a formal education and look for a writer whose style and tone fits your business. Ensure that the person or people you are hiring have a passion for writing. It is easy to go wrong when hiring a writer and ensuring they tick all of these boxes will help separate the wheat from the chaff.

 A good writer is a hugely important part of any modern business. The internet runs off well-written, well-researched and well-curated content, and businesses who understand and incorporate this into their operations are the ones who find that success comes much easier online. The web is a competitive market and you need to stand out in every way possible, this includes having high-quality written content on your website, no matter what your business. 

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