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How to Apply Business Process Management Principles to Your Website

Posted By Administration, Thursday, December 6, 2018

Business process management (BPM) is about optimizing your operations for maximum productivity and effectiveness. The principles of BPM can be applied to all functions of your business, including your online presence, and few companies have anything much more important than a website to manage. If your site is ticking along in the background with little input, using a BPM approach will boost your website’s profile and influence, ensuring that you’re getting the best results from your staff and making a sizeable impact on the people who visit your site.

1.    Who looks after your website?

In a small business, it’s possible you take charge of maintaining your site, but you should ask yourself if that’s the best use of your time. Creating content and supervising what appears on the site could well be useful inputs, but the routine monitoring of functionality and the processes of posting content and updating information could be better carried out by a member of staff. You could use a remote worker for this type of role, so even if you have no or very few staff, you can still outsource your website maintenance.

2.    Planning and scheduling

If you don’t have a plan in place, tasks can very quickly get delayed or be missed out altogether, so you should draw up a schedule that lists all the actions that need to be taken and when the work should be carried out. You could, for example, include on your schedule that you post a new piece of content to your site every afternoon at 3 pm, or you update the advertising banners every Thursday. A well-defined plan will ensure that nothing gets missed out and that everything is kept as up-to-date as possible.

3.    Managing your website

There are a variety of tools available to help you manage your site, for example, social media account management software that ensures your posts go out at the time you prefer every day. There are tools for managing and changing all your advertisements to keep them current as well, such as the ad tech from Revive Ad Server. New ways of managing websites more efficiently are constantly being developed, so keep yourself informed about any new tech that could help you streamline even further.

4.    Reviewing your website

A vital element of BPM is examining and assessing the actions you’ve taken and the effects they’ve had. Using management tools that have reporting functions in combination with Google Analytics or a similar device will give you plenty of data that you can use to ascertain who’s been visiting the site, how long they stay and what they do. You can spot areas that need improvement, and pick up on the kind of content that’s most popular with your customers, which means you can adjust your website to meet people’s needs more accurately.

Websites aren’t static entities that function in a vacuum; they’re active, ever-changing, and crucial for your business’s success, so make your website work better by applying the proven benefits of BPM.

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