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5 Reasons Why Its Not Too Late to Start Your First Business

Posted By Administration, Friday, July 13, 2018

Age is just a number in business. You don’t need to be fresh out of college to launch an innovative new company. All you need is a great business idea and the passion to make your brand a success.

If you are considering launching a startup company, but are unsure whether you are past your best, you might just need a little nudge to help you on the road to success. Here are five reasons why it’s not too late to start your first business.

1.      You Have Plenty of Life Experience

While headlines might be dominated by young entrepreneurs enjoying great success, you shouldn’t rule yourself out of an industry just yet. That’s because various studies have found that entrepreneurs over the age of 55 are twice as likely as those under 35 to enjoy a higher growth startup.

It’s believed older entrepreneurs are more likely to succeed as they have life experience on their side. As a result, they have learned the benefit of following each step, no matter how boring it might be, and they will understand more about the importance of a strong financial and business plan.

2.      You Understand How an Industry Works

The chances are, you will want to launch a business in a field you’re familiar with, as you will understand how to enjoy great success in the market. If so, this will give you an advantage over younger entrepreneurs, who will lack your knowledge and experience.

So, while you might not know you can use a free logo maker to build your brand or have the first clue about running a social media campaign, you will have a firm grasp of an industry. With a little bit of research, everything else will fall into place.

3.      You’ve Found Your Passion

Many young entrepreneurs enter business with the sole aim of making a considerable amount of money. Yet they might lack a passion for their chosen industry, which could result in a business failure.

Older entrepreneurs will, however, have found their passion by gaining experience in different careers and industries. This passion could motivate you to make your new business a success, regardless of any obstacles that come your way. If you lack passion for an industry, don’t enter it.

4.      You’ve Failed in the Past

Everyone will experience failure at some point in their life, yet each one will teach a person a lesson along the way. The older you are, the more failure you might have experienced. As a result, you’ll have learned the importance of hard work and a contingency plan. You’ll also be aware that there is no point fearing failure, as life will go on no matter what happens.

5.      You’ll Attract Investors

With age comes wisdom, right? For this reason, investors are more likely to back your business idea. Investors don’t want to work with inexperienced, idealistic entrepreneurs. They want to invest in seasoned, sensible business owners who have a tighter control of their company. 

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How to Design an E-Commerce Store with Your Customers in Mind

Posted By Administration, Friday, July 6, 2018

Having an e-commerce store is very different from running a brick and mortar business. For those that are taking advantage of the many benefits of running an e-commerce site, it’s important that your priority is always the customer experience. This means that from the moment of your launch date, everything is in place and perfectly optimized to make the consumer experience as fluid as possible. When your website is the foundation of your business, it’s essential that you take the time to look at your e-commerce platform from a visitor’s perspective. Here’s how to make sure that your website design is the best it can be for customers to use.

The need for speed

Tech-savvy consumers have no patience when it comes to visiting new websites. The merest delay in page loading can result in an immediate departure, meaning that your bounce rates continue to soar and your sales continue to stay static. When the difference between making a sale and losing a sale comes down to mere seconds, it’s therefore vital that you make sure your e-commerce store is optimized for speed at all times. For those using e-commerce platforms like Shopify, take advantage of business advice from the Shopify experts at www.blackbeltcommerce.com, to make sure that your website design isn’t slowing down your website or your business growth. Slow loading pages will be the death of your business over time, so research ways to boost your site speeds and keep those visitors on your site long enough to make a sale.

Hidden costs

Everyone likes a bargain, but at the same time you don’t want to start slashing prices from the get-go. Instead, look for alternative promotions you can offer that will satisfy the need for a bargain in the eyes of your customers. One of the most frustrating elements for online consumers is the sneaky delivery costs being added at the final stage of the checkout. Little is more likely to cause sudden shopping cart abandonment. You can tackle this issue from day one by making certain that all costs are included as early into the checkout process as possible. Or, you could go the other route and offer cheap or even free shipping. This works best if the delivery costs are canceled when a customer is spending over a certain amount.

Use your reviews

If you’re just starting out in your e-commerce venture, then you may not have much in the way of reviews. As they arrive, you should use them. Online reviews are a better marketing tool than you might imagine, and by using them well, you can give your business a respectability and increased online presence with very little work on your part. The fact is that consumers trust reviews, especially those that are found on social media. That’s why Yelp is becoming more important than the Better Business Seal. Consumers prefer the authenticity of the customer review.

Running your e-commerce has the potential for great rewards, but there is work to do. Don’t overlook the consumer perspective, and make sure that you always live up to expectation. Failure to address the view of the customer is the fastest way to ensure that your business fails.

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What Makes a Great Website in 2018

Posted By Administration, Monday, July 2, 2018

In this day and age, everyone needs a website. Most importantly, a website is a great marketing tool for your business. If you do not yet have one, the time to start putting one together is now.

The question may arise – what should it look like? There are many factors to consider when building a great website, and the most important to keep in mind are the design, expert advice, content and its marketing usage. A great website is one that is creative in its design, keeps expert advice in mind, produces high-quality content and is effectively used for your business’ marketing purposes.

Design

The very first step towards achieving a beautiful modern-day website is to think long and hard about the design. Different website hosting services will offer various different design options, depending on who you choose to go with. Just remember, the design of the website will make an impact on those that are viewing it. Consider the professionalism of your site, the user-friendly components, the organizational aspects and creativity when choosing the best layout for your site. What is the purpose of your website to begin with? This will help you choose the best design possible. For inspiration, you can look at different online agencies and how they formatted their websites.

Getting expert services

Getting expert services will go a long way towards benefitting your website. Expert services can be beneficial as you will be working alongside companies who can help ensure every aspect of your website is the best it can be. This could include seeking out a web developer or even turning to a cloud hosting provider such as Access Group. This particular company can offer various options for your cloud hosting needs, including SaaS hosting. Seeking expert services such as this can ensure your website is hosted on a reliable and resilient platform.

Great content

One of the golden rules of a great website is that content is king. Moving past the layout of the site, what you put on it is key. Your website is a reflection of you or your business. What is the message that you are sending to people with your content? If it is written poorly and the images are a poor resolution, you can imagine that no one will be impressed with your company’s site. That being said, if your copy is eloquently written with high-quality imagery to match – you will make a much better impression on those viewing your site.

Marketing

As already mentioned, a website is a powerful marketing tool for both your company’s brand. A great website must understand who their audience is, and write content and create strong branding while speaking to that audience. Link various social media channels to the site in order to cross-promote the website content, and use it effectively to market your products and ideas!

A great website requires some rigorous thinking and planning on the part of the business. That being said, it is 2018, and your website should not look like your company is stuck in the 90s! Follow the tips mentioned here, and you are on your way towards building a great business website, one that is fit for this day and age.

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Why Is Artificial Intelligence Good For Your Business

Posted By Administration, Friday, June 29, 2018

If your life is all about work and you don’t want it to be, how can you change things? You could slow down and stop working quite so hard, of course, but would that have a negative impact on your business? If so, what are your options? One idea is to automate as much of your business as possible using artificial intelligence (AI). If you can do this, you will have more free time, and you will be less stressed. There are many areas of business that AI can help with; below are four ways.

Training

Think back to when you first started anything new such as checking out the Ichimoku Cloud system for trading or understanding taxes. You needed training, so if you have a team around you, one of your most important jobs as an employer is to train them well. If they are highly trained, they will be able to do a much better job for you, and you will be able to leave them to work autonomously. However, the training itself can sometimes take a long time and take you away from other tasks. If you can use AI for this purpose instead, you will gain more time and your employees will have a dedicated training system which makes things easier for them too. You might look at apps that transcribe sales calls, for example, so that your team can go back over them and see what worked, and what didn’t.

Marketing

You can also use AI in your marketing efforts; Facebook is an ideal example of this. It has certain algorithms in place so that it can identify your ideal target audience after you have inputted the data required. When you do this, your page or ad will only be shown to those target people, and since they are the ones who are most likely to buy from you, it means your marketing budget goes a lot further.

The User Experience

During the day you might be able to respond to customer queries online, through email, or on the phone (assuming you’re not too busy, of course). However, at night and over the weekend when you don’t want to be working if you can help it, your customer’s questions might go unanswered. It can be a problem if your competitor can get in touch with them because they will effectively have ‘stolen’ your potential customer. If you can use a chatbot, for example, to help your customer when you’re not available, you can stop this from happening. Doing so will give your customers a better user experience and will ensure they are not ignored.

As an additional benefit to this, you won’t have to employ people to work later shifts responding to customers. Plus, you can close the office when you need to, perhaps you are sick, maybe there is a special event you need to attend, or you could just be tired, yet still be in touch with your customers.

Yours Systems

If you can incorporate AI into your systems, your entire business will become much more productive and efficient. You will have happier, less stressed staff and you will have better profits. Automation of your systems can be really simple and include automatic backups of your data to a cloud system, or it could be more involved and include a BPM or CRM program. 

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Ways To Keep on Top of Business Records

Posted By Administration, Tuesday, June 26, 2018

Keeping accurate business records helps companies to identify a range of things based on the data available. In a small business, where resources are limited, this is sometimes not kept up to date or done at irregular intervals, which doesn’t help when information is needed in a timely fashion. Financial records are not only crucial for the day-to-day running of a business, but also when it comes around to tax time and reporting your financial results each year. By staying on top of everything and making time to report fully on the successes and failures of your business, you’ll have a greater view of where you could take it in the future.

Take a look at some easy ways to keep everything up to date.

Use effective software

One of the best tools for your financial records is smart software that records and reports on your financial information. There is plenty of software packages available depending on your budget, and each offers a range of functions and features to support your business size. This type of software makes inputting easier and can also automate some processes such as invoicing customers, to make them faster and more efficient.

Make time each day

Time is always a significant element in how well you process records in your business, and if you only spend a few hours doing the basics, you won’t be able to get much out of your system. By having a dedicated person or team to take care of this function, you can fully utilize the data in a faster way. If you need help interpreting the information, hiring a bookkeeper or accountant will ensure you can identify critical areas for improvement.

Get your personal finances in order

In order to understand the importance of business finance, it is vital to ensure your personal situation is in order to move forward. Although business owners are savvy in many areas, there are occasions where some personal financial aspects may impede judgment or concentration on business operations. Personal tax debt is one area that is often highlighted for all types of workers, as this can affect payroll processes. By using a professional such as My Tax Lawyer, you will be able to resolve any issues quickly without stress.

Meet deadlines

Deadlines are set in place for a reason, and if you are dealing with government bodies such as the IRS, you need to comply fully with their stipulations on filing records and results. Both business and personal tax records are required on a regular basis so ensuring you have up to date information to hand is vital for timely tax filing and if any queries occur, you will have the information available immediately.

There are many ways to keep better records for your business but looking at the basics such as accounting software, reporting tools and dedicating time to this function; you will have a stronger understanding of your company to take it forward. 

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