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Improving the Health of Your Healthcare Business

Posted By Administration, Monday, September 28, 2020

When you are running a business, you have to “test its temperature” from time to time to check up on how well it is performing. This is just as true if you run a healthcare company as any other type of business. No matter what type of healthcare business you run, it is important that you keep it fresh and well, adapting to current trends and offering your customers the very best standard of service. With this in mind, here are a few ways to improve the health of your healthcare business.

Offer a High Level of Service

It should go without saying, but your most important priority is your patients or customers. The level of service that you provide is highly important in a healthcare business, so you need to get those personalized recommendations wherever possible. Word of mouth goes a long way in the healthcare and fitness industry. Offering a high level of service means that your staff are trained thoroughly and that you are always updating your equipment from companies such as In the modern world, people are less patient than ever before, so you need to stay on top of your customer service at all times.

Develop Your Reputation

As has just been mentioned, healthcare is certainly all about reputation. Whether people are looking for a new gym or a nutritionist, they want to be able to find out that others have been satisfied with the level of service in the past. Of course, the word-of-mouth reputation is important, but you also need to manage your online reputation, as this is where people are looking more and more to find out about new products and services. As well as having good reviews, you also need to manage your SEO properly in order to make it easier for consumers to locate you.

Expand and Innovate Your Company

Rather than sitting still and allowing your service to become old and stale, you need to constantly update your offering. If you just offer the same old treatments, you may find that people become disinterested over time. Brand loyalty is a difficult feat to achieve these days, but it is also one that is worth striving for. Keep your business plan updated with the next steps that you are going to take in order to offer customers more for their money. In this way, you will be able to keep yourself one step ahead of the competition at all times.

Improving the health of your healthcare business is an ongoing task, and you should be constantly on the lookout for new innovations that you can make.

The above three points provide a good general starting point and a great way that you can keep customers coming back through the door time and time again. So, keep in mind that you always need to offer a high level of service, you should keep working on developing and improving your reputation, and you need to expand your company and innovate wherever possible.

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How to Factor Marketing into Your Essential Business Processes

Posted By Administration, Thursday, September 17, 2020

Business processes are the fundamental basics every business needs to implement if they are to function properly. Without good business processes in place, you could find that chaos emerges, productivity is non-existent, and communication between your different departments is inefficient. In such a competitive business world, startups cannot afford to let this happen. Therefore, bringing on board some essential business processes is a priority. Product development, accounting and technology, and management is a good start, but as you start to build on this, marketing must be taken into account. After all, marketing is how you will attract customers, increase revenue, and maintain the company’s reputation.

However, how can you factor marketing into your business processes? This guide will uncover this answer.

Think about your objectives

Just like any business process, you have to have defined starting and ending points. Marketing isn’t a one-trick pony. There are lots of outcomes you can gain from marketing, and if you don’t determine what your objective is early on, then how can you measure success?

So think about the following:

If you want to factor in your marketing into your business processes as seamlessly as possible, determining this goal is a must.

What will your customers find enticing?

A business that runs a successful marketing campaign considers not just their goals, but also who their audience is, where they can be found, and what they would find interesting. Doing so offers a great return on investment. So before you get started on a campaign, you need to identify your audience. You need to know everything, from their gender, age, and location to their hobbies, what drives them, and what they all have in common. You also need to know where they are spending their time online.

Conducting market research – such as surveys and interviews – will help you gain a better understanding of your customers. With all this knowledge, you can start forming ideas.

Creativity is key!

Marketing shouldn’t be an out-of-the-box business process. Instead, it needs to be unique and creative. A lack of both of these aspects is a fatal flaw that stops businesses from having success. Why? Creative campaigns make an impact, engage an audience better, and allows you to get ahead in the game. All of this will boost your leads and your awareness. A fantastic example that you can take inspiration from is this PR campaign by Cashlady. The loan company took a plunge into some creative campaigns that didn’t advertise their services but instead looked at creative topics that would garner attention. This particular PR campaign looked at every country’s favorite superhero! What is so great about a campaign like this is that they are attracting interest from superhero fans and spreading awareness of their brand simultaneously. An organic PR campaign like this doesn’t even require a budget as you can simply create a landing page with a creative and interesting topic and optimize it with keywords. You can then share this through social media.


A big factor you have to consider when bringing marketing into your processes is your budget. This is why having your accounting business processes set up prior to your marketing is crucial, but also why the planning stage matters enormously. To help you set your budget, this article on Forbes looks into the essentials you must consider. If your budget for a marketing campaign goes over, you will need to go back to the drawing board – paid strategies must offer an ROI so factor this in.

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4 Ways to Change Your Business Processes

Posted By Administration, Thursday, August 13, 2020


A business process is the way in which tasks link together in order to deliver a product or a service to your customers and clients. Occasionally, business processes can become outdated, tired, inefficient, or too expensive, and therefore need changing. Even those that continue to result in the desired product or service may need changing in order to save you money, to improve the end product, or to give your customers an overall better experience when shopping or dealing with your company.


1. Travel management

In 2020, travel management within companies is a hugely challenging aspect of running a business. The effective management of travel allows your employees to reach new customers and clients, seal deals, procure new investments, and attend industry conferences. It is the act of sending staff on business trips, essentially.

However, it is a difficult time for such activities. Certain foreign nationals are currently unable to enter the US, and with the importance of proper due diligence when it comes to health and safety, businesses within the US are finding it difficult to warrant even the shortest of trips.

This is where using video conferencing software comes to the fore. Changing your strategy to holding negotiations and meetings online from homes or individual offices will make your company safer, and will also save huge amounts of money on travel.


2. Streamline your warehouse

Possibly the most important business process of all, the system of manufacturing, storing, and then distributing products needs to be as efficient as possible. Going into more detail, these three points highlight how and why you should streamline your warehouse:

  • Improve equipment

    The equipment used in your warehouse should be of the highest quality and should be renewed and replaced when it becomes old and faulty. Invest in a replacement conveyor belt so that materials and products can be transported around the warehouse more efficiently.


  • Train staff

    Staff should be adequately trained to work at the maximum level of efficiency, and training courses should be provided to make them familiar with any new equipment that you purchase.


  • Conserve energy

    Saving energy equates not only to saving money, but also saving the planet and the environment. Conserve energy by turning off any unused equipment, reducing water waste with smart faucets such as those with motion sensors, and consider investing in your warehouse’s own solar panels or wind turbines, depending on what typical weather you get in your area.



3. Budgeting

A budget is never perfect and there are endless ways in which you can change and improve the business process of setting costs, predicting outgoings, and consolidating savings. If you are a small business just starting up, the essential guidelines are to be conservative in your assumptions, to take care over detail, and to use good spreadsheet or budgeting software.


4. Customer strategy

The way in which you deal with and contact your customers should be a top priority in terms of the business processes that you are looking to improve. One simple way to change these processes are to make them the focus of your business. A customer-focused company keeps consumers happy, while increased sales is a healthy by-product.

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How to Boost Marketing Efficiency in Business

Posted By Rachel Jollie, Friday, July 17, 2020
Updated: Friday, September 18, 2020

No matter if you are operating as a sole trader or as the CEO of a multinational corporation, efficiency should be one of the critical foundations of your marketing strategy. An efficient marketing strategy enables you to get more done in less time, get products to market quicker, and prevents errors and duplicated work, which all comes together to save your business money. Unfortunately, many marketing teams do not realize that they are working inefficiently, and even when they do, it is often difficult to know how to improve or get out from under a mountain of admin.

This is frequently due to a disconnect between what the business is trying to achieve and its marketing activities, a lack of clear strategy, and too much time and money invested in the wrong marketing channels. Here are some essential tips to help you boost marketing efficiency in your business.

Have a clear plan

If a marketing professional or team does not have a clear plan in place, other teams or individuals in the business may begin to steer them off course and away from their objectives. It is essential to plan for the year ahead (financial or calendar), which aligns with the business’ plan. What does the business need to achieve, and how can marketing activities support those objectives ? Look back at what was done and what was achieved in the past to work out what you will take forward into the year ahead, and how you will track and measure success.

Analyze and review your processes

You also need to have a plan in place for how you will review your marketing strategy and processes. From providing your team or external agencies with briefs, managing the creative process, enforcing deadlines to signing off on a project, how you will manage each step is essential to ensure efficiency. You should ensure that each stage of the process is assigned to someone who understands that they have responsibility for that aspect of the project.

Outsource to the experts

No one is an expert in all aspects of digital marketing. If you have the wrong people attempting to manage tasks that they are not experienced in or comfortable with, then you may be missing opportunities for growth. A project which is taking someone a whole day to complete could be finished in a third of the time by an external agency, freeing up that employee to work on what they do excel in. For example, Pay-per-click (PPC) advertising or content marketing is often given to external agencies. A PPC agency such as Made by Factory can help you to create a successful digital advertising strategy that is bespoke for your business.

Improve communication

If your team does not understand what their colleagues are working on, you will end up with errors and duplicated work, which wastes time and energy and will eventually eat away at morale. Try to organize regular catch-up meetings to make sure everyone is up to speed and focused on the same objectives. These meetings do not have to happen every day or take long and can take place virtually via meeting software.

Concentrate on what works

The most efficient marketing teams are those who learn from mistakes and double down on their wins. Do not spend time managing multiple social media platforms when only one or two of them are bringing in inquiries or leading to sales. Marketing personas can help when trying to identify your target customers so you can focus on creating campaigns and content which appeal to them. This will enable you to improve your marketing ROI by focusing on what brings value to the business.

Check out How to Factor Marketing into Your Essential Business Processes

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Adapting Traditional Business to the Evolving Tech Environment

Posted By Administration, Wednesday, July 15, 2020

Even traditional businesses like real estate, dentistry and mining are being forced to adapt to ground-breaking technology that has changed almost everything about our world. In the new digital environment, it can be difficult for traditional businesses to adapt properly, but this is a mistake. The internet 2.0 has changed the way all businesses interact with the public and each other and opened doors that businesses need to ensure their own survival.

Improving Every Face

Technology can improve every facet of a company, from how they interact with customers to the experiences of their employees. Companies that focus on customer experiences are using data and analytic-driven models to help them serve the needs of their customer base in real time. Even owners of shopping malls are picking up on their visitor’s movements and more to adapt their layout effectiveness.

Employee experience (EX) is becoming much more important to businesses in all sectors. EX looks to improve how employees work and how they feel about their work in order to increase productivity. Integrating office phone calls with mobile phones is a good example. According to this grasshopper review , grasshopper’s incoming call service uses tech to eliminate the need of an operator and receptionist, facilitating remote work and improving cost-efficiency.

Mitigating Risks

Many businesses are aware that things need to change in the face of the digital revolution, but one of the most crucial reasons it’s so important to adapt the business properly is that using tech without a strategy can pose unintended risks that can create serious and even existential threats.

There’s competitive risk – developing tech solutions and deploying tech services requires demonstrated cost benefits to justify any spending of capital. Rewards must be balanced with the potential risk, which could include accidentally entering an expensive channel to compete in. If you want to get involved in social media, you might find yourself competing with people on the platform you choose without a clear indication of ROI or cost benefits.

There is also operational risk – investing in new tech can interfere with organizational principles of your business, like company culture, training and talent. This might lead to you to invest in change management , which is worth it but only if you are sure that this new technology holds importance in your company’s future. It’s also important to consider that technologies become obsolete within 2 to 5 years.

There’s the existential risk of cybersecurity, too. In the information technology environment, the corporate enterprise network and business applications can be compromised by hackers. If they can access your data , you can lose customer trust permanently. If they can access your finances, you might find your bank completely empty one morning. That’s why it’s so important to use proper cybersecurity protection. Hackers can also interfere with the operational technology environment – cyber vandalism can involve exploiting a weakness in a piece of tech that you need for operation (e.g. a smart air-con system) and wreak havoc, impacting productivity as well as employee trust and security.

Adapting to the evolving tech environment is therefore less about benefits. It should be easy to identify benefits of a tech product, but it is vital that you vet all risks and prepare their mitigation.


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