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3 Reasons Your Small Business Needs an Accountant

Posted By Administration, Monday, February 26, 2018

Starting your own business is no easy task. Building it into something successful is an even bigger ask. There is no denying that the journey to entrepreneurial success is a long and difficult one, one that is fraught with obstacles. In the cutthroat modern business world, entrepreneurs need every advantage they can get. The odds will always be stacked against you and the only person you can always rely on to look out for your interests is yourself.

Effective and efficient management is essential for any business that is hoping to seriously compete and succeed. When your business is in its infancy, it can be very tempting to take control of every single aspect and to try and do everything yourself. This might work ok for a while, but in the long run, you are going to need a better plan and some reliable people on hand to help you pull it off. As your business grows, you will find accurate accounting increasingly important, to the point where it is worth hiring an accountant as insurance against the potential losses arising from poor bookkeeping. Here are just some of the reasons that you should consider adding an accountant to the staff of your small business.

Create a Business Plan

An accountant will help you to ascertain exactly how much money you have, how much income you are generating each month, and how much your expenses are. Without this information, you are limited in the scope of any business plans that you make. In order to plan in any real detail for the future, you need to have a good idea of what your business’s finances are going to look like over that time. Hiring an accountant is an excellent first step towards a more considered and better planned out future.

Avoid Mistakes

There is nothing as important to a business as money. Money is the lifeblood of your business. It is the nourishment that allows the business to function and to continue to grow over time. Mistakes in your accounting can set off catastrophic chain reactions. There are few things as scary for a business owner as realizing that you have a lot less money than you thought you did. Having a qualified accountant doing your books will give you peace of mind and ensure accurate records.

Increasing numbers of entrepreneurs are turning to online accounting degrees, such as the one offered by New England College. As with many other renowned educational institutions in the US, students can study with New England College Online.

Breeze Through Audits

Audits can be an absolute nightmare. Having someone going through your finances with a fine-tooth comb is nerve-wracking even when you are sure that everything is in order. If you are managing your books for yourself, there is a much greater chance of something going wrong. If an audit reveals serious problems in your financial arrangements, then you could incur penalties and fines, which seriously dent your coffers.

Hiring an accountant for your small business is a smart move, one that is likely to both save and generate money in the long run.

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How to Become a Better Process Architect

Posted By Administration, Monday, February 26, 2018

Business Process Management or BPM brings a lot of benefits to the table. It helps improve a company’s operational efficiency, boosts innovation, and even tackle detailed tasks such as enhancing customer experience. With the market being as competitive as it is today, these benefits are too good to miss.

For Business Process Management to be effective, a good process architect is needed. There is an increasing demand for specialists in this field. Professionals with process architecture background now fill key roles like COO and Executive Vice President. So, how can you become a better process architect and be effective in managing business processes?

Good Observation

Every process improvement starts with analyzing the existing workflow. A good process architect must be able to observe that workflow and find ways to further improve the process for maximum efficiency. The ability to observe in great details is a key skill to have.

There are several ways to master this skill too. Practice is usually the best way to go, although there are short courses and specific BPM programs designed to help managers and process architects perform better when analyzing existing processes.

There are also BPM models designed to help managers observe and analyze the existing operational workflows. The more you use these models, the better you will be at spotting inefficiencies in existing processes.


Another must-have skill if you want to be a great process architect is leadership. You don’t only need to make an adjustment to existing processes. You also need to implement the new workflows. This means influencing every part of the company to comply with the new workflows and operating at a much higher efficiency.

A lot of successful managers actually spent time pursuing a master’s degree from top universities such as Norwich University to master leadership. Many programs, including the Norwich University masters in executive leadership, are designed to help managers acquire the skills and knowledge needed to become great leaders.

There are also courses in Business Process Management that will help prepare process architects for the job. Earning the Certified Business Process Leadership (CBPL) title is a great way to prove that you have what it takes to become a fantastic process architect.

An Eye for the Future

Business Process Management is a rapidly changing field, which is why any good process architect must also have the ability to look far into the future and anticipate big changes in the market. For a company’s business process to remain efficient, it needs to be flexible enough to adapt to changes happening on the market.

Designing an improved business process is not just about making the existing process more efficient. It is also about making the new process equally efficient under different circumstances. This is why the Certified Business Process Professional or CBPP and the CBPL certifications emphasize the use of technology and modern solutions as part of the training.

Master these three skills and you will be a great process architect. Continue to sharpen these skills and you’ll be promoted to the rank of Chief Process Architect sooner than you think.

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The Top Marketing Trends to Utilize in 2018

Posted By Administration, Monday, February 26, 2018

If you want to gain an edge over your competitors in 2018, you must look for creative ways to market your brand. However, to gain this edge, you must routinely take time out from your busy schedule to identify and execute the most effective marketing techniques to promote your business. By auditing your business, you’re finding ways to improve, and integrate the top marketing trends to utilize in 2018.

Video Marketing

If you want to engage your audience online, you must invest your time and money into video marketing. 81% of companies are currently using the tool to promote their business and connect with their target demographic. Studies have also found that 72% of people would rather watch a video to learn more about a product or service, which is why you should turn to a reputable digital video production company, such as

Live Video Streaming

Live video has recently become a popular feature across multiple social media platforms, such as Instagram and Facebook. Rather than using the channels to simply post text and pictures, you can utilize the power of live streaming to connect with your audience in real-time. It is one marketing tactic you should seriously consider, as it currently accounts for two-thirds of all internet traffic – and this figure is expected to reach 82% by 2020. Studies have also identified that 80% of consumers would rather watch a live stream from a brand over reading a blog.

Micro Influencing

Most brands will be aware of influencer marketing, which requires companies to form professional relationships with high-profile social media members, who are paid to promote the brand’s products on their personal profiles. It is an effective strategy that has been utilized by countless companies across the globe. People who have approximately 1 million followers will, therefore, be deemed as influencers.

Yet micro-influencing can potentially transform your business for the better in 2018 and beyond. Micro influencers commonly have between 1-100k followers, and their smaller following makes them more relatable to their audience so that they can be a powerful marketing tool for your business. Many people may also doubt celebrities with millions of followers when they promote products, so they might be less likely to invest in their recommended item. Micro influencing, therefore, makes it easier to effectively market an item to an audience, as their followers will trust in their recommendation. What’s more, micro influencers are much more affordable in comparison to popular influencer marketers, as a post may cost between $250-$500 and/or a free product.

Consumer Personalization

Do you want to increase both sales and engagement? You must strive to deliver a personalized shopping experience. According to one study, 75% of consumers stated they preferred a retailer that uses personalization to enhance the customer experience. To create customized experiences, you should encourage your customers to create a profile on your website or mobile app. You can then promote offers or products based on their previous purchases and browsing history, so you will only promote relevant content to complement their wants and needs.

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Certifications and Certificates Essential to Paralegal Professionals

Posted By Administration, Friday, February 23, 2018

Getting a college degree is necessary to become a paralegal, but there are other certifications that these types of legal professionals need. All legal forms and petitions need to be notarized before they will be accepted by the court, and guess who is responsible for affixing their raised stamps? That’s right, paralegal professionals from George Washington University and other well-known schools need additional certifications, licenses, and certificates to be competitive in their field. So if you have gotten your paralegal certification and you want to be able to demand a good salary, here are some of the other kinds of training you will require.

Transcription Training and Certification

One of the biggest expenses for lawyers is the procurement of transcripts. With transcription training, you will be able to type up meetings and informal conversations for attorneys, making it more convenient for them to stay connected with their co-workers. If you can get transcription certification in the state that you work in, you will become an even more valuable asset to your team. Certified transcriptionists can obtain an audio recording of judicial hearings and then create the official record.

Becoming a Notary Public in Your Home State

Another crucial certification that paralegals have is being designated as a notary public. In short, notary public signs off on documents attesting that the facts presented are true. Legal pleadings, transcripts, and other important legal documentation are almost always notarized before being taken notice of by the courts. If you go into a job interview with your notary public certification, potential future employers will be happy because they can put you right to work. In most cases, you just need to fill out the application and submit the fee to become a notary public, and the process only takes a couple of weeks at best.

State and Federal Bonding

Working in the legal profession means that you have to stay on your toes, as well as have good moral standing. It’s one thing to say that you don’t have a criminal record and consent to having a background check performed but having a copy of your state and federal bonding records proves upfront that you have never been in trouble with the law. While attending George Washington University Online, you will learn the importance of how to remain on the right side of the criminal justice system. Get bonded with your state by getting fingerprinted by the state police.

As a paralegal, you are going to have long nights and busy days filled with reviewing paperwork, notarizing documents, correcting letters, and conversing with lawyers and clients in person. In essence, you will need every tool that you can get your hands on to keep the law firm that you work for running like a well-oiled machine. Becoming a notary public will aid you in saving time just as typing out transcripts will help to make complicated cases clearer. Lastly, keep your federal and state bonding up to date so that you are able to advance and move when you are ready. 

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5 Ways to Seek Inspiration as a Business Owner

Posted By Administration, Thursday, February 15, 2018
The world has cultivated a culture that is obsessed with measuring talent and ability, which can mean that inspiration is something that can be easily overlooked. However, it’s inspiration that can give you an insight into new possibilities, allowing you to push ahead and find possibilities and experiences that you may have otherwise never even considered. Inspiration changes how you perceive your own limitations and gives you the boost and motivation that you need to take steps to grow your business further and become more successful. Ask any psychologist about the power of inspiration and they will tell you the three main qualities that it offers: imaginative recreation, an experience that is beyond the normal level, and approach motivation. These might seem somewhat confusing, but all they do is provide ideas and clarity regarding building a more successful business. Inspiration can act as a springboard for creativity, which is why finding it is so important. With that in mind, below is a guide to five ways that you can seek inspiration as a business owner, as it’s clear that inspiration is a key part of business success.

1. Talk to Your Customers

Talking to your customers is a great way to remind yourself why you do what you do and if you are achieving what you set out to do. It’s also a fantastic way to gain new ideas and insight into your business. Perhaps your customers have ideas for adapting the services that you offer? Or maybe there is a new product they think would be useful. Your customer base has the potential to be an amazing source of inspiration.

2. Look at the Big Picture

Take a step back and look at where your business currently is and compare it to where it was when you first launched. Thinking about when your business first started should help you to remember why you started it in the first place, giving you some of that passion back and helping to inspire you once again.

3. Network With Other Business Owners

Networking with like-minded people offers an invaluable support system unlike any other. Not only can you bounce ideas off each other and share thoughts, but you can also take inspiration from how other business owners run their businesses.

4. Read About Great Successes

Another simple way to gain business inspiration is to read about people who have made a success of their businesses. Research online for the world’s most successful and impressive business owners - you should come across profiles of notable figures such as Sir Richard Branson and Fahad Al Rajaan. By reading these people’s success stories, you should be able to gain insight into the steps that they took to succeed and take inspiration from them.

5. Read Quotes

The internet offers a wealth of inspirational business quotes from some of the world’s most inspirational business owners. These quotes can be useful for teaching yourself the importance of setting goals and fighting for them, inspiring and driving you to do so.

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