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The Top Marketing Trends to Utilize in 2018

Posted By Administration, Monday, February 26, 2018

If you want to gain an edge over your competitors in 2018, you must look for creative ways to market your brand. However, to gain this edge, you must routinely take time out from your busy schedule to identify and execute the most effective marketing techniques to promote your business. By auditing your business, you’re finding ways to improve, and integrate the top marketing trends to utilize in 2018.

Video Marketing

If you want to engage your audience online, you must invest your time and money into video marketing. 81% of companies are currently using the tool to promote their business and connect with their target demographic. Studies have also found that 72% of people would rather watch a video to learn more about a product or service, which is why you should turn to a reputable digital video production company, such as

Live Video Streaming

Live video has recently become a popular feature across multiple social media platforms, such as Instagram and Facebook. Rather than using the channels to simply post text and pictures, you can utilize the power of live streaming to connect with your audience in real-time. It is one marketing tactic you should seriously consider, as it currently accounts for two-thirds of all internet traffic – and this figure is expected to reach 82% by 2020. Studies have also identified that 80% of consumers would rather watch a live stream from a brand over reading a blog.

Micro Influencing

Most brands will be aware of influencer marketing, which requires companies to form professional relationships with high-profile social media members, who are paid to promote the brand’s products on their personal profiles. It is an effective strategy that has been utilized by countless companies across the globe. People who have approximately 1 million followers will, therefore, be deemed as influencers.

Yet micro-influencing can potentially transform your business for the better in 2018 and beyond. Micro influencers commonly have between 1-100k followers, and their smaller following makes them more relatable to their audience so that they can be a powerful marketing tool for your business. Many people may also doubt celebrities with millions of followers when they promote products, so they might be less likely to invest in their recommended item. Micro influencing, therefore, makes it easier to effectively market an item to an audience, as their followers will trust in their recommendation. What’s more, micro influencers are much more affordable in comparison to popular influencer marketers, as a post may cost between $250-$500 and/or a free product.

Consumer Personalization

Do you want to increase both sales and engagement? You must strive to deliver a personalized shopping experience. According to one study, 75% of consumers stated they preferred a retailer that uses personalization to enhance the customer experience. To create customized experiences, you should encourage your customers to create a profile on your website or mobile app. You can then promote offers or products based on their previous purchases and browsing history, so you will only promote relevant content to complement their wants and needs.

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Certifications and Certificates Essential to Paralegal Professionals

Posted By Administration, Friday, February 23, 2018

Getting a college degree is necessary to become a paralegal, but there are other certifications that these types of legal professionals need. All legal forms and petitions need to be notarized before they will be accepted by the court, and guess who is responsible for affixing their raised stamps? That’s right, paralegal professionals from George Washington University and other well-known schools need additional certifications, licenses, and certificates to be competitive in their field. So if you have gotten your paralegal certification and you want to be able to demand a good salary, here are some of the other kinds of training you will require.

Transcription Training and Certification

One of the biggest expenses for lawyers is the procurement of transcripts. With transcription training, you will be able to type up meetings and informal conversations for attorneys, making it more convenient for them to stay connected with their co-workers. If you can get transcription certification in the state that you work in, you will become an even more valuable asset to your team. Certified transcriptionists can obtain an audio recording of judicial hearings and then create the official record.

Becoming a Notary Public in Your Home State

Another crucial certification that paralegals have is being designated as a notary public. In short, notary public signs off on documents attesting that the facts presented are true. Legal pleadings, transcripts, and other important legal documentation are almost always notarized before being taken notice of by the courts. If you go into a job interview with your notary public certification, potential future employers will be happy because they can put you right to work. In most cases, you just need to fill out the application and submit the fee to become a notary public, and the process only takes a couple of weeks at best.

State and Federal Bonding

Working in the legal profession means that you have to stay on your toes, as well as have good moral standing. It’s one thing to say that you don’t have a criminal record and consent to having a background check performed but having a copy of your state and federal bonding records proves upfront that you have never been in trouble with the law. While attending George Washington University Online, you will learn the importance of how to remain on the right side of the criminal justice system. Get bonded with your state by getting fingerprinted by the state police.

As a paralegal, you are going to have long nights and busy days filled with reviewing paperwork, notarizing documents, correcting letters, and conversing with lawyers and clients in person. In essence, you will need every tool that you can get your hands on to keep the law firm that you work for running like a well-oiled machine. Becoming a notary public will aid you in saving time just as typing out transcripts will help to make complicated cases clearer. Lastly, keep your federal and state bonding up to date so that you are able to advance and move when you are ready. 

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5 Ways to Seek Inspiration as a Business Owner

Posted By Administration, Thursday, February 15, 2018
The world has cultivated a culture that is obsessed with measuring talent and ability, which can mean that inspiration is something that can be easily overlooked. However, it’s inspiration that can give you an insight into new possibilities, allowing you to push ahead and find possibilities and experiences that you may have otherwise never even considered. Inspiration changes how you perceive your own limitations and gives you the boost and motivation that you need to take steps to grow your business further and become more successful. Ask any psychologist about the power of inspiration and they will tell you the three main qualities that it offers: imaginative recreation, an experience that is beyond the normal level, and approach motivation. These might seem somewhat confusing, but all they do is provide ideas and clarity regarding building a more successful business. Inspiration can act as a springboard for creativity, which is why finding it is so important. With that in mind, below is a guide to five ways that you can seek inspiration as a business owner, as it’s clear that inspiration is a key part of business success.

1. Talk to Your Customers

Talking to your customers is a great way to remind yourself why you do what you do and if you are achieving what you set out to do. It’s also a fantastic way to gain new ideas and insight into your business. Perhaps your customers have ideas for adapting the services that you offer? Or maybe there is a new product they think would be useful. Your customer base has the potential to be an amazing source of inspiration.

2. Look at the Big Picture

Take a step back and look at where your business currently is and compare it to where it was when you first launched. Thinking about when your business first started should help you to remember why you started it in the first place, giving you some of that passion back and helping to inspire you once again.

3. Network With Other Business Owners

Networking with like-minded people offers an invaluable support system unlike any other. Not only can you bounce ideas off each other and share thoughts, but you can also take inspiration from how other business owners run their businesses.

4. Read About Great Successes

Another simple way to gain business inspiration is to read about people who have made a success of their businesses. Research online for the world’s most successful and impressive business owners - you should come across profiles of notable figures such as Sir Richard Branson and Fahad Al Rajaan. By reading these people’s success stories, you should be able to gain insight into the steps that they took to succeed and take inspiration from them.

5. Read Quotes

The internet offers a wealth of inspirational business quotes from some of the world’s most inspirational business owners. These quotes can be useful for teaching yourself the importance of setting goals and fighting for them, inspiring and driving you to do so.

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How to Manage Electronic Manufacturing Processes Effectively

Posted By Administration, Wednesday, February 14, 2018

This era can be said to be one that is dominated by electronics. It is likely you’ll find them in households for the purposes of entertainment, as well as in organizations to help carry out work functions and simplify work processes. Manufacturing is one of the many reasons that we’re able to enjoy the many benefits of having and using electronics. If you’re in the electronic manufacturing industry, then you’re most likely mass producing these products, depending on your area of specialization. Seeing as it’s likely that you’re always looking for ways to improve your processes, this article will outline three.




Apparently, in 2018, the European electronics industry can be expected to grow by about two percent more than the previous year. This means that there should be a demand for electronic products whether it be lamps and light fixtures, consumer electronics, electronic medical equipment, or navigation systems. By automating mundane aspects of your business that can be time-consuming, you can make your processes easier. Some aspects that you could consider automating include sending out emails, reports, lead prioritization, analytics and customer support. Manufacturing electronics can be an extremely intricate process, so using a specialized manufacturing erp software from Archdesk will give you more time to focus on the bigger tasks.


Cost Estimations


You may have been contracted to design, assemble, produce or test electronics, and in this process, you may need to provide cost estimations. This could be for the client, or to determine the overall cost of production. Specialized software, therefore, can help you streamline finance-related aspects of your business. It can carry out functions such as preparing an individual quote and sending it directly to the client. Getting payments processed quickly is also a function of the software which can be effective in helping you maintain healthy cash flow. Overall, an effective software can save you a significant amount of time as well as build trust with your clients as it enables transparent pricing.


Integrated Software Platform


Using software is one of the best ways to plan and manage your electronic manufacturing processes. However, having one too many software that you’re managing at a time can also be time-consuming as well as cause blind spots in communication between departments. It may then be in your best interest to consolidate your software instead. If you do your research, you will find that there are several integrated software platforms that you can use that will help you streamline your processes and save you time as well. A well-integrated platform should also offer constant control which helps make your entire process visible to your management team. This, again, should be more effective than having separate software’s for data entry, inventory control, and accounting for instance.


Managing processes effectively isn’t exclusive to the electronics manufacturing industry alone. It is something that is a necessity in every organization or business. It is important that as a business owner or part of a management team, you continuously look for ways in which you can save time, money, and resources and still achieve the production of high-quality products or deliver outstanding services. There are several ways to achieve this which include automating your processes as well as using software that meets your needs. Learning how to manage your processes effectively is also a process, so do your research and try different methods until you find something that produces tangible results. 

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Transforming Your Business In Seven Simple Steps

Posted By Administration, Monday, February 5, 2018
Updated: Tuesday, January 30, 2018

To achieve success as a business owner, it vital that you are always on the lookout for ways to improve and grow your organization. If you are going to compete in a crowded market, you cannot afford to rest on your laurels. You also cannot afford to keep making the same mistakes. No matter where your company stands in terms of success, it is still possible for you to improve your circumstances. Below are seven simple steps that will guide you through the process of transforming your business.  

Ask for customer feedback

Before you make any important decisions, you will need to ask for customer feedback. It’s the perfect opportunity for you to get inspired by the future of your business. It could also save you from wasting money on projects that your audience are unlikely to be responsive to, and you’re unlikely to gain a profit from. If you are determined to receive high-quality feedback, you need to make the process as straightforward as possible. You can do this by placing your trust in online surveys and sending them through to your mailing list. It will make it quicker and easier for your customers to help you out. You should also consider providing an incentive for people to complete your surveys. Perhaps you could offer them a discount code or enter their details into a prize draw.

Invest in a company rebrand

If you are going to make it clear that your business is heading in a different direction, you will need to invest in a company rebrand. A rebrand will pique your client’s interest and will help them to differentiate between your old business model and your new one. Whether you provide products or services, it is extremely important that you update and refresh your visuals and marketing strategy. If you are going to make a success of your rebrand, you may need to outsource this work to an experienced team of professionals. Why not turn to smashbrand packaging design company? They will help you to ensure there are noticeable improvements to your company branding and that these improvements lead to increased sales.

Invest in your company’s technology

Your next step should be to invest in your company’s technology. It’s the ideal chance for you to establish yourself as an organization that can thrive in the modern world. That is why you should consider treating your employees to new laptops, tablets, and smartphones. This investment will completely transform the way in which your organization is run. It could also help you and your workers to save money, effort, and time. Not only this, but the online world provides an excellent platform for you to share updates and news on your progress. If you are hoping to create a real buzz, why not create a countdown for the relaunch of your social media pages and company website? Just make sure that you give yourself plenty of time to make the necessary changes. You also need to ensure your big reveal has an impressive effect. You could do this by releasing lucrative discount codes on the day of your relaunch, hosting a flash sale, or announcing the release of a new product.

Throw a relaunch party

You should also celebrate your company relaunch in the real world. It will make it easier for you to gauge people’s reactions and to receive direct feedback on your organization’s transformation. A launch party could also provide you with the perfect opportunity to network and establish useful industry contacts. You might find that people who were uninterested in working with your old business are suddenly interested in connecting with your new organization. The chances of this happening will skyrocket if you create a launch party that does your business justice. You should think carefully about your guest list, showcase your unique selling points, and pin-up glowing testimonials from your clients and employees. Although it is important to focus on your business, you should also arrange exciting entertainment and delicious refreshments. They will stop your event from feeling overly corporate and will help to put everyone in a good mood.

Take on new employees

In some cases, the right employee can completely transform a company. In fact, a new addition could make or break your existing team. That is why you should seriously consider hiring a new employee. Take a look at your business and evaluate your options. Perhaps there is an area where your workers are unmotivated and overworked. A dynamic and innovative leader could turn things around. Or, maybe your current employees are struggling to engage with the latest developments in technology. A forward-thinking tech wiz could be just what you need. Even if you can’t afford the expense of another wage, you could always set up an internship program. It’s a great way for you to gain a fresh perspective, without having to break the bank.

Move in the right circles

If you are going to transform your business completely, you will need to make sure that you are moving in the right circles. There is no point in rebranding your organization if you are going to undermine this process by connecting with inappropriate companies. For instance, if you are trying to rebrand as a business that values quality, you don’t want to have links to businesses that are known for cutting corners and prioritizing quantity over quality. Or, if you are trying to rebrand as an ethical organization, you will need to stay away from companies with a questionable moral code.

Invest in your public relations

Finally, you should invest in your public relations. One option is to outsource this work to a team of professionals. Alternatively, you could train up a member of your staff or establish an in-house PR team. Whatever you decide, the most important thing is that you are fully aware of your public profile. You will need to set up Google alerts for your company name, employ someone to monitor your social media pages, and evaluate your customer service procedures. 

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