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Key Ingredients For Business Success

Posted By Administration, Wednesday, August 15, 2018

The biggest challenge for most business bosses or owners is keeping their finances in good health. It doesn’t matter what sector you’re operating in, all companies – large and small – face similar pressures in the race for survival. So, how do you keep up the sales, while also keeping your staff satisfied and efficient? Here are three key ingredients for business success.


Have a clear vision


Large or small, any business needs to have a clear vision – a core business strategy, which charts the progress of the company and sets out key targets and motivations for the coming months and years. Without this, any organization is going to be stabbing in the dark when it comes to developing the client base and the products and services being offered.


If you’re just setting up a company, this is certainly something you will be encouraged to have from the very start. Any mentor will tell you that a business plan is essential in terms of figuring out whether you have a potentially profitable idea or not in front of you. Compiling the document will also discipline you into putting all your plans and aspirations down on paper and establish the ways and means in which you seek to achieve them.


If you’re a boss within an existing, established company, you will need to understand the vision that’s already in place clearly and work with your senior management colleagues to adapt and change your priorities according to client requirements and market changes. You can’t stand still, otherwise you risk getting left behind.


Motivate your workforce


With a clear business strategy in place and with clients coming in, you also need to focus your attention on your workforce – those will be on the front line when it comes to selling and delivery your products and services. They need to feel appreciated, a part of the company’s success – and to want to stay with you for many years to come.


Achieving this comes through excellent support and training opportunities. For example, one of your staff may be keen to develop their human resources skills, or to take their training to the next level. You could look with them at options such as a CIPD qualification from Avado, an ideal qualification for your HR department. You’ll also want to ensure that you have a range of in-house training mechanisms in place, to help workers achieve the aims of your service delivery.


Look after your clients


Keeping your staff content is one thing, but you also need to keep your customers happy too. If you don’t have them, you don’t have a business. So, don’t just view your clients as a quick source of cash. You should be looking to nurture strong relationships with them, so that you have a commercial bond which keeps bringing them back to your company.


Selling a product or service is just the start of that relationship. Customers, like your staff, need ongoing support and advice. They also need great after-sales care, if any issues or problems arise. Don’t give them a reason to look for another supplier!

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Powerful Marketing Tools To Boost Your Business Potential

Posted By Administration, Thursday, July 26, 2018

If you’re looking to become more productive and efficient in your marketing efforts then using tools to help your processes can bring considerable benefits to your business. Marketing tools have been designed to assist in automating marketing tasks to free up time to concentrate on improving performance and minimizing errors. They are also created to help you deliver specific metrics in your company such as setting targets for attracting new customers, converting both new and existing visitors and growing your current client base. Depending on the goals of your marketing strategy, these tools often fall into categories that give you a basis to start from. To identify the areas you’d like to integrate into your business, take a look at some of the primary marketing segments that offer tools for success.

Social media management

Social media marketing has become an integral part of the marketing strategy for many companies in recent years, and it can often be an arduous and time-consuming task to manage several platforms at once for your business. One of the main aspects of social media marketing is to create a plan that identifies the type of content you need to post and the scheduling of each post. However, these social content plans don’t have to be manually imputed into spreadsheets and then posted to your platforms anymore, as the range of scheduling tools enables you to plan content and publish it automatically at optimum times. There is a host of handy software options to choose from, and each has free and paid plans to suit your business needs.

Customer surveys and feedback

Obtaining useful information from customers can be a daunting task especially if you are looking to ask specific questions to gain valuable feedback about your products and services. To help get the most helpful insights from your customer base, creating a survey is a great option. It’s also important to ask the right questions when designing your survey questionnaire, as lengthy and irrelevant queries will likely put people off answering it.

SEO tools

Search engine optimization (SEO) is an effective way to help drive traffic to your website. It should be an integral part of your marketing strategy and incorporated into your website in a number of ways. Everything from the content on your site to the speed pages load can positively or negatively affect how your business appears in popular search engines. As part of your efforts to improve your ranking, using SEO tools is a handy way to help make this process simpler. You’ll find software that provides a detailed analysis of your link profile to the type of keywords your site is appearing for and how popular they are in regards to searches. The breadth of tools available enables you to work towards making your site the most attractive to visitors and search engines, plus highlights specific areas you may need to focus on to change your position in the rankings.

Trend tools

We’d all love to predict the future but alas we don’t have a crystal ball, but for the next best thing using the selection of trend, tools are a great way to see what’s hot and what’s not in your industry. One of the best places to see what the world is talking about is Google trends, and being one of the largest search engines in the world, they often know what they’re talking about. This is a free service and enables companies to take advantage of topic analytics and web surfing behavior across the globe. As well as monitoring trends, you can monitor the data of your own business too. By using services to effectively analyze customer behavior on your website and also analyze how efficiently your business runs, you can find areas of your business, if any, that need improvement to ensure you are optimizing delivery of your business’ services at all times. Addressing performance issues through services such as Devo  can see you boost your business potential quickly and easily, with minimal effort on your part, with potentially a lot of insight to improve your business.

Email marketing tools

This style of marketing has proved a useful way to grow a company database, and with the range of software options available to host your database, it has never been easier to tailor your marketing efforts to your audience. Useful marketing email tools give you a range of features such as template designs that can be modified easily, scheduling functions and segmentation tools to target the right people. The beauty of these platforms is that there is an option for both smaller businesses and larger corporations to take advantage of affordable packages suited to their needs. The analytics provided by email marketing platforms also offers you a detailed insight into open-rates, click-throughs to links within the content and segmentation data. You also have options to resend to people specific people and target others that may have an invested interest in other services you provide. 

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5 Reasons Why Its Not Too Late to Start Your First Business

Posted By Administration, Friday, July 13, 2018

Age is just a number in business. You don’t need to be fresh out of college to launch an innovative new company. All you need is a great business idea and the passion to make your brand a success.

If you are considering launching a startup company, but are unsure whether you are past your best, you might just need a little nudge to help you on the road to success. Here are five reasons why it’s not too late to start your first business.

1.      You Have Plenty of Life Experience

While headlines might be dominated by young entrepreneurs enjoying great success, you shouldn’t rule yourself out of an industry just yet. That’s because various studies have found that entrepreneurs over the age of 55 are twice as likely as those under 35 to enjoy a higher growth startup.

It’s believed older entrepreneurs are more likely to succeed as they have life experience on their side. As a result, they have learned the benefit of following each step, no matter how boring it might be, and they will understand more about the importance of a strong financial and business plan.

2.      You Understand How an Industry Works

The chances are, you will want to launch a business in a field you’re familiar with, as you will understand how to enjoy great success in the market. If so, this will give you an advantage over younger entrepreneurs, who will lack your knowledge and experience.

So, while you might not know you can use a free logo maker to build your brand or have the first clue about running a social media campaign, you will have a firm grasp of an industry. With a little bit of research, everything else will fall into place.

3.      You’ve Found Your Passion

Many young entrepreneurs enter business with the sole aim of making a considerable amount of money. Yet they might lack a passion for their chosen industry, which could result in a business failure.

Older entrepreneurs will, however, have found their passion by gaining experience in different careers and industries. This passion could motivate you to make your new business a success, regardless of any obstacles that come your way. If you lack passion for an industry, don’t enter it.

4.      You’ve Failed in the Past

Everyone will experience failure at some point in their life, yet each one will teach a person a lesson along the way. The older you are, the more failure you might have experienced. As a result, you’ll have learned the importance of hard work and a contingency plan. You’ll also be aware that there is no point fearing failure, as life will go on no matter what happens.

5.      You’ll Attract Investors

With age comes wisdom, right? For this reason, investors are more likely to back your business idea. Investors don’t want to work with inexperienced, idealistic entrepreneurs. They want to invest in seasoned, sensible business owners who have a tighter control of their company. 

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How to Design an E-Commerce Store with Your Customers in Mind

Posted By Administration, Friday, July 6, 2018

Having an e-commerce store is very different from running a brick and mortar business. For those that are taking advantage of the many benefits of running an e-commerce site, it’s important that your priority is always the customer experience. This means that from the moment of your launch date, everything is in place and perfectly optimized to make the consumer experience as fluid as possible. When your website is the foundation of your business, it’s essential that you take the time to look at your e-commerce platform from a visitor’s perspective. Here’s how to make sure that your website design is the best it can be for customers to use.

The need for speed

Tech-savvy consumers have no patience when it comes to visiting new websites. The merest delay in page loading can result in an immediate departure, meaning that your bounce rates continue to soar and your sales continue to stay static. When the difference between making a sale and losing a sale comes down to mere seconds, it’s therefore vital that you make sure your e-commerce store is optimized for speed at all times. For those using e-commerce platforms like Shopify, take advantage of business advice from the Shopify experts at, to make sure that your website design isn’t slowing down your website or your business growth. Slow loading pages will be the death of your business over time, so research ways to boost your site speeds and keep those visitors on your site long enough to make a sale.

Hidden costs

Everyone likes a bargain, but at the same time you don’t want to start slashing prices from the get-go. Instead, look for alternative promotions you can offer that will satisfy the need for a bargain in the eyes of your customers. One of the most frustrating elements for online consumers is the sneaky delivery costs being added at the final stage of the checkout. Little is more likely to cause sudden shopping cart abandonment. You can tackle this issue from day one by making certain that all costs are included as early into the checkout process as possible. Or, you could go the other route and offer cheap or even free shipping. This works best if the delivery costs are canceled when a customer is spending over a certain amount.

Use your reviews

If you’re just starting out in your e-commerce venture, then you may not have much in the way of reviews. As they arrive, you should use them. Online reviews are a better marketing tool than you might imagine, and by using them well, you can give your business a respectability and increased online presence with very little work on your part. The fact is that consumers trust reviews, especially those that are found on social media. That’s why Yelp is becoming more important than the Better Business Seal. Consumers prefer the authenticity of the customer review.

Running your e-commerce has the potential for great rewards, but there is work to do. Don’t overlook the consumer perspective, and make sure that you always live up to expectation. Failure to address the view of the customer is the fastest way to ensure that your business fails.

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What Makes a Great Website in 2018

Posted By Administration, Monday, July 2, 2018

In this day and age, everyone needs a website. Most importantly, a website is a great marketing tool for your business. If you do not yet have one, the time to start putting one together is now.

The question may arise – what should it look like? There are many factors to consider when building a great website, and the most important to keep in mind are the design, expert advice, content and its marketing usage. A great website is one that is creative in its design, keeps expert advice in mind, produces high-quality content and is effectively used for your business’ marketing purposes.


The very first step towards achieving a beautiful modern-day website is to think long and hard about the design. Different website hosting services will offer various different design options, depending on who you choose to go with. Just remember, the design of the website will make an impact on those that are viewing it. Consider the professionalism of your site, the user-friendly components, the organizational aspects and creativity when choosing the best layout for your site. What is the purpose of your website to begin with? This will help you choose the best design possible. For inspiration, you can look at different online agencies and how they formatted their websites.

Getting expert services

Getting expert services will go a long way towards benefitting your website. Expert services can be beneficial as you will be working alongside companies who can help ensure every aspect of your website is the best it can be. This could include seeking out a web developer or even turning to a cloud hosting provider such as Access Group. This particular company can offer various options for your cloud hosting needs, including SaaS hosting. Seeking expert services such as this can ensure your website is hosted on a reliable and resilient platform.

Great content

One of the golden rules of a great website is that content is king. Moving past the layout of the site, what you put on it is key. Your website is a reflection of you or your business. What is the message that you are sending to people with your content? If it is written poorly and the images are a poor resolution, you can imagine that no one will be impressed with your company’s site. That being said, if your copy is eloquently written with high-quality imagery to match – you will make a much better impression on those viewing your site.


As already mentioned, a website is a powerful marketing tool for both your company’s brand. A great website must understand who their audience is, and write content and create strong branding while speaking to that audience. Link various social media channels to the site in order to cross-promote the website content, and use it effectively to market your products and ideas!

A great website requires some rigorous thinking and planning on the part of the business. That being said, it is 2018, and your website should not look like your company is stuck in the 90s! Follow the tips mentioned here, and you are on your way towards building a great business website, one that is fit for this day and age.

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