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Delivering the Value of Business Architecture Webinar
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Delivering the Value of Business Architecture presented by Scott Whitmire starts May 20th, 2020 at 1:00pm CDT and ends at 2:00pm CDT.

When: Wednesday, May 20, 2020
1:00 PM
Where: GoToMeeting
United States
Presenter: Scott Whitmire

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As business conditions evolve, so must the organization if it is to survive and thrive. Leading business change, whether evolution or transformation, involves answering three questions:

What to change?

What to change it to?

How to change it?


Business architecture is uniquely suited to address all three.


Tools and techniques developed over the years come together to provide a direct link between the initial vision for the business, through strategy and goals, to the operating model consisting of people and processes.


This webinar briefly introduces tools and techniques to link strategy to processes through target customer segments, value propositions, and customer experience. Each step provides instruction and practice to provide familiarity with the tools and how they fit together. By the end of the webinar, participants will have a new understanding of how the various parts of a business fit together to succeed, and of just how much work it takes to keep it that way .


Hosted by: Scott Whitmire Scott


Whitmire has nearly 40 years as a software engineer, business architect, and enterprise architect, with experience in telecommunications, retail, manufacturing, defense, healthcare, banking, and professional practice. As an enterprise-level architect, Scott has designed and implemented business architectures that center on processes and customer experiences, and the measures to link them together. He has counseled business leaders at all levels and has provided continuing education to practicing professionals. Register here:

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